Some people dismiss us because they think we lack a certain agency somethin’ somethin’, and the capacity to support complex projects.
In other words, we’re too small.
Okay, I see how a small consultancy can lack the allure of a large agency.
But we’re not about allure.
We’re about depth, connection and substance, working very closely with developers and product owners to get ‘er done. Going deep to suss out why a UX isn’t where it should be. Working to turn it around. And laying the groundwork so they can keep that momentum going.
That’s one reason why we’ve remained small over the years.
Another is that you don’t need a lot of UX Designers to do great work.
1:6 or 1:8, UX-ers to Developers, is the suggested norm. Our clients range anywhere from 1 to 6 developers per team. And we only work with 1 to 2 client teams at any given time.
They arrive with a unique set of challenges, a near non-existent UX practice, or both. Because of this, we’re called to create hand-crafted solutions that are a distinct combination of strategy and implementation, plus mentoring and training. The more people we add to our organization, the more we risk abandoning our personalized approach.
Now that I’m thinking about it, we tried modeling agencies with “one system to rule them all” workflows in the past. Let’s just say our clients did not respond well to a singular, by-the-book process. A few lost their f*cking minds over it.
But that’s another story for another day.
Our decision to work they way we do has served our clients well. Some have experienced significant increases in sales. Few have gone on to secure funding. Others have achieved more productive work cycles. And all have a digital experience and presence that they can be proud of.
Not gonna lie, it ain’t easy. If you’re looking for a quick fix — someone to sprinkle sugar on a broken experience — then we’re not for you. However, if you’re willing to go deep and do the work, then we’re willing be with you every step of the way.
Until next time,
photo: William Iven