A unique-to-the-client blend of intuition + fundamentals
Because no to projects, or clients, are alike.
There was a time when I had formal design process. And by formal, I mean discovery, strategy, planning, creative, and execution. Five nicely structured steps.
Except the web design projects keep stalling, for reasons I won’t get into here.
So I’ve switched things up. I now use my intuition to see the what and why. Lean into my training and experience to figure out the how. Then get to work.
1. SENSE WHAT’S REALLY GOING ON
I have individual conversations with stakeholders, team members, and if necessary, customers. Sometimes I talk to an entire team at once. Other times individually. Sometimes both. I also take time to review the history and source material.
By doing this, I can get a good feel for what’s really happening for the client and project.
This lasts until I feel confident enough to proceed to step two.
2. IDENTIFY WHAT’S IMPORTANT, WHAT NEEDS TO HAPPEN & HOW
Goal setting, strategy, and planning usually happens here. But with me, it takes on a different form.
Once I’ve gathered my findings from all of my conversations, I weigh in on the possibilities, priorities, and best paths to take. Goals, workflows, strategies, and timelines. There’s usually some back-and-forth between myself, the stakeholders, and the team to find the middle ground. A plan we all can agree on.
Once that’s set, we get to work.
3. MANAGE & MEET EVERY DEADLINE
My clients and I keep things on track through weekly, and sometimes daily, stand-ups or check-ins. We also continuously manage expectations, and consistently keep an eye on the schedule.
This can get tricky, because stuff happens. We stay in front of it by (over) communicating throughout the course of a project. And staying open to possible revisions in the budget and timeline.
Want something to share with the higher ups? Download my one-sheet.